Mastering Qualitative Insights for Business
Learn powerful qualitative research methods that help you make smarter, human-centered business decisions. Perfect for professionals who want to go beyond the numbers and gain a competitive edge.
In today’s data-driven world, businesses rely not only on numbers but also on rich, qualitative insights to understand complex issues such as customer behavior, market trends, and organizational challenges. This course is designed to equip you with the skills and knowledge to collect, analyze, and apply qualitative data for effective decision-making in business contexts
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*Certificates are issued automatically issued upon 100% completion
Introduction to Brunei Culture and Lifestyle
Learning outcomes:
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Define qualitative research methodologies and differentiate them from quantitative approaches, explaining their applicability across various disciplines.
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Employ diverse qualitative data collection methods such as interviews, focus groups, and observations, selecting appropriate techniques based on research objectives.
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Identify and address ethical issues in qualitative research, ensuring informed consent, participant confidentiality, and ethical conduct in data collection processes.
Instructors:
Dr Nurul Afiqah Binti Hj Nor Amin
Lecturer
Academy of Brunei Studies
Universiti Brunei Darussalam