FOME Course Marketplace

This course aims to prepare students for real-world challenges in digital marketing. This course will equip students with the essential knowledge, concepts, and frameworks to analyse specific marketing issues, develop an integrated digital marketing strategy, monitor and measure its results. It covers various digital marketing tools and online platforms used to formulate and implement digital marketing strategies. Topics covered include digital transformation, new marketing normal, online presence, social platform, content marketing, social media marketing, paid social promotion, search engine optimization, paid search, lead nurturing and lead conversion, and online performance management. Students will learn from an experiential learning approach which prepares them to make effective marketing decisions.
Digital marketing promotes products and services through various forms of digital media along with traditional marketing strategies. Marketers develop digital marketing strategies to deliver marketing messages to target audiences.